I get it.

You’re just so exhausted with the traditional launch format.

The one where you need to show up every day, do lives, run energy-draining challenges, tire yourself out before you’ve had the chance to deliver your incredible program/ course to your audience, and make the impact I know your desire!

It’s enough to put you off launching- in fact, I’m not surprised!
If that's all you’ve ever known I’m not surprised that it just feels overwhelming and just too darn much. It would be for me too. But guess what….i’ve never actually had a launch that put me off doing the next one. Each one of my signature program launches has been more easeful and simple than the last because of one thing…
Introducing The Waitlist Masterclass
Over a 90 minute Masterclass and Q&A, we’ll be walking through my signature waitlist strategies, how to build out a bulletproof waitlist launch, and how to replicate it in rinse and repeat style each and every time! Not only will I be teaching you my tried and tested waitlist strategies, but I’ll also be giving you the goods and providing you with over 297 USD worth of templates to support you in the ongoing implementation of the strategies we discuss in this Masterclass.

Yep...talk about over delivering.

If you still need to know more about just how impactful and easeful using a waitlist strategy for your launch can be...keep on reading and hear about my first ever experience launching.

It was February of this year, and despite being in the online space for some time, I was just about to launch my first ever course- CSM, designed to support and guide OBMs in the journey to becoming booked out and sought after!

I’d been teasing, dropping hints, and chatting with people in the DM’s for some time and decided to create hype around a waitlist people would get exclusive access to bonuses and early course purchase access- guaranteeing them a space provide they brought within the waitlist week. By day 6 of the launch, I had sold out 89% of my 30 spaces for the launch.

The following spaces were sold through the DM’s in the 2 days after the waitlist closed!

You guessed it ...my first ever launch...brought in over 50k in sales, welcomed in 30 people into the course, AND didn’t involve any energy-draining LIVEs, or crazy active social media presence.
What has this meant for my business? 
Since then, I've been able to launch this very same course another 2 times (3 times in total!) Each time has been more successful and has generated my business even more revenue. 

The below screenshot is from last month, where over the course of just 1 week during my waitlist I generated over $21,000 USD cash into my business, with an additonal $25,000 planned for Payment plans over the coming 3-6 months. 

Prior to this, I had actually PRE SOLD (yep, even before the waitlist!) an additional 7 spaces. 

Another 3 amazing people joined in 2 days of "OFFICIAL OPEN CART" aka when it was no longer just open for PRE SALES & WAITLIST

Using a waitlist to launch my signature program has transformed the way I run my business. 

I want to teach you the framework that will simplify your own launches so that you can have a vacay on the week of your launch and still has results like the ones shown above! (Newsflash this IS possible - proof, this was me in August during the launch of my signature CSM course for OBMs!)

What would a launch like this mean for your business?

Imagine the time and energy you’ll have to ut back into program creation, new course development, and YOU. (Free time + Self-care is a real business activity and should be taken seriously. K thanks.)

So here is the rundown of what you'll get: 

 Masterclass AND Q&A session

A Workbook to guide and support you through launching your next program/ course with a waitlist 

Exclusive access to Bonuses!

And some exclusive BONUSES for you!


  • Waitlist Invite Launch Email templates
  • Waitlist ClickUp Template
  • Launch planning Spreadsheets
  • Live Call recording!
  • How-to tutorials 
  • Airtable Launch tracking Templates!

And Exclusive access to a VIP session where we'll plan out you're entire launch. I DO NOT offer these publically anymore and have limited availability for just 10 VIP spaces!

So if you’re tired of energy-draining-live launching-overwhelming inducing launches, and want to know more about how you can integrate WAITLIST strategies into your next launch _+ you want the goods that will help you actually put all of this into practice then you’ll want to be here in this LIVE
delivery of the masterclass.

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Thank you for purchasing The Waitlist MASTERCLASS (“Product”). All sales are final for this course. By clicking “Buy Now,” “Complete Order,” or any other phrase on the purchase button, entering your credit card information, or otherwise rendering payment (either in full or partial) for the product for which these terms appear ("Product," “Course,” and/or “Program”), you (“Client” and/or “Customer”) agree to be provided with products, programs, or services by Elena Louise Rogers (known as Ellie) ("Owner") 2- in her capacity as owner of THE CEO STUDIO (“Company”), and you are executing a legally binding agreement with the Company, subject to the following terms and conditions:

3- THE CEO STUDIO (“Company”) is a company that provides prospective and actual business owners with online courses and other educational materials. Company has created the THE WAITLIST MASTERCLASS("Product") to educate Customers on how to step LAUNCH their next offer using a waitlist strategy. The product is a 90 minute LIVE delivery MASTERCLASS taking place on the 21st of September 2021.


4- Term - This Term of this Agreement shall be two years from the date of initial purchase, with the exception of Sections 6 through 11, which shall survive the Term of this Agreement.
Termination - Client dissatisfaction with Company and/or Coach’s subjective teaching style, independent judgment, methods, or other techniques are not valid reasons for termination of this Agreement or request of any monies returned to Client. Even if Client does not complete all portions of the masterclass, Client is nevertheless responsible for all payments due and owed under this Agreement by making the first payment of the Program at checkout and executing these Terms and Conditions.

5- The Company is not an employee, manager, lawyer, accountant, psychiatrist, psychologist, therapist, accountant, public relations manager, social media manager, doctor, counselor, business operations manager, financial analyst, business executive, or other agent of Customer’s business. Customer understands that the Program is created to help Customer learn new skills and assist Customer with finding his/her own direction. The Program may offer guidance regarding business decisions, but it is the responsibility of the Customer to make the final decision and choose the best option for his/herself. 

6- Client understands that the Product has been designed by Company for general educational and informational purposes only, with the goal of teaching Customer new skills and providing Customer with awareness of traditional business practices. Through the Product, the Company might provide guidance regarding launching their offer but it is ultimately the responsibility of the Customer (and only the Customer) to make the final decision for his/herself. By using Company’s services and purchasing this Product, Client accepts any and all risks, foreseeable or unforeseeable, arising from such a transaction. Client agrees that Company will not be held liable for any damages of any kind resulting or arising from the use or misuse of the Program. Client agrees that use of this Product is at user’s own risk.
Client hereby acknowledges that business and mindset coaching are subjective services and Company’s methods to provide this service may change in terms of style and/or technique. Company and/or Coach may use its personal judgment to provide the Program services to Client, even if these methods do not follow strict adherence to Client’s suggestions.

7- This Product does not include: 1) individualized advice and feedback; 2) procuring business or potential clients for Customer; 3) performing any business management services for Customer, such as accounting, operations, research, or development; 4) therapy sessions in the form of psychotherapy, psychoanalysis, or behavioral therapy; 5) publicity, public relations and/or social media marketing services; 6) legal or financial advice; 7) introduction to Company’s professional network and business relationships. 

Customer hereby acknowledges that Customer is solely responsible for the amount and type of income that Customer generates by implementing techniques and advice provided by Course. Customer also acknowledges that the Company cannot and does not guarantee that implementation of the Course will provide Customer with a lucrative business. Customer also agrees that he/she is solely responsible for any decision Customer makes and indemnifies Company from any liability regarding said decision. 



The Product includes 1 LIVE delivered masterclass taking place over 90 minutes. 1 call recording. 1 workbook, 1 ClickUp template, 1 Email Automation in Active Campaign, 1 Canva template for Launching, 1 email template google doc. Other resources may be provided during the masterclass, each additional resource still falls under the terms of this agreement and all intellectual property rights reaming under the ownership of the Company and the Owner.

Company reserves the right to substitute services equal to or comparable to the value of Product if reasonably required by the prevailing circumstances as determined exclusively by Company.
This Product may be distributed by Company either directly or through a third-party platform. Company reserves the right to substitute services equal to or comparable to the value of Product if reasonably required by the prevailing circumstances as determined by Company. Access to this Product is currently through a third-party platform, Zoom LLC Company is not liable for any limitation of access to the Product caused by Zoom.

The Product has been developed for educational purposes only. The Company has established its proprietary Product in order to educate and inspire Customer to pursue his/her personal goals. However, Customer hereby acknowledges that Company does not guarantee Customer’s goals, whatever the goals may be, will be reached by completing and implementing the advice and techniques in the Product. Customer accepts and agrees that Customer is 100% responsible for his/her results from the Product. Customer acknowledges that, as with any investment, there is an inherent risk associated. As such, Customer agrees there is no guarantee that Customer will attain his/her goals by simply attending/ watching the Masterclass or using the resources.

Nevertheless, Customer acknowledges that he/she can optimize her potential results from the Product by adhering to the following:

Attendance at the masterclass including assignments and workbook
Thoughtful and meaningful participation in all Question & Answer sessions;
Taking 100% responsibility for Customer’s results, 100% of the time.


(a) Upon execution of this Agreement, Client agrees to pay to the Company the full purchase amount for the Product, regardless of what payment option Client selects at checkout.
(b) If Client selects a payment plan option, Client agrees to pay all fees pursuant to the payment schedule outlined at checkout and selected by Client. All payments must be paid before the Program end date, or else Company reserves the right to send Client to collections for any outstanding monies due and owed under this Agreement.
(c) Client authorizes Company to charge the credit card or account used at checkout to complete all payments pursuant to the payment plan Client selected at checkout, and Client does not require separate authorization for each payment.
(d) If any payments fail, Client agrees to remedy the situation immediately (ie. update Client’s payment information, provide a new credit card, and/or make all past-due payments within 5 business days) or else Client forfeits his/her right to access the Product.
(e) The Client shall not threaten or make any chargebacks to the Company’s account or cancel the credit card that is provided as security without the Company’s prior written consent. Company reserves the right to collect any and all monies owed by Client to Company for the Program, by any means necessary within the parameters of the law. The Client shall pay for any fees associated with recouping payment, including but not limited to, collections fees and attorneys’ fees. In the event of a chargeback, Company reserves the right to report the incident to credit reporting agencies as a delinquent account.
(f) Late Fees - Company understands that, from time to time, there are issues with payment. All payments must be received by Company within five (5) days of the due date for that installment. Any payments not received within 5 days of their due date shall be subject to a late fee of $50.00 USD. Any payments not received within 10 days of their due date shall result in Customers breach of these terms and may result in removal of access to the Program. Client shall still remain responsible to make all payments due and owing under this Agreement to Company in the event Client’s access to the Program is revoked.


All sales are final for this course. Due to the inherent nature of educational programs and the electronic transmission of the same, there are no refunds.

Confidential Information & Non-Disclosure - Company takes pride in its proprietary information included in each Product. As such, Customer agrees and acknowledges all Confidential Information shared through this Product and by the Coach is confidential, proprietary, and belongs exclusively to the Company.

“Confidential Information” includes, but is not limited to:
Any systems, sequences, processes or steps shared with Customer;
Any information disclosed in association with this Agreement;
Any systems, sequences, processes, or trade secrets in connection with the Product or Company’s business practices.

Testimonials - Company also agrees to protect Customer’s personally identifiable information. However, from time to time, Company may use general statements about Customer’s success for testimonials as part of Company’s marketing strategy. By agreeing to these Terms, Customer agrees to Company sharing Customer’s success stories as testimonials in any matter across any media at the sole discretion of Company.
Non-Disparagement - Client agrees, during and/or after use of Product, to refrain from making any statements, whether oral or in writing, that negatively impact Company’s program, business, services, products, or reputation.

Intellectual Property - This Product and the related content shall be considered intellectual property owned by Company. Other examples of intellectual property owned by Company and within Company’s products include, but are not limited to: trademarks, service marks, layout, logos, business names, course/program/module names, design, text, written copy, certain images, podcast recordings, workbooks, videos, audio files, and all of our paid products (collectively referred to as “Intellectual Property”).

Limited License - Company grants only a limited, personal, non-exclusive and non-transferable license to Customer to use the Intellectual Property for Customer’s personal and internal business use. Nothing in this Agreement shall transfer ownership of or rights to any intellectual property of the Company to the Client, nor grant any right or license other than those stated in this Agreement. Customer acknowledges that his/her purchase of this Product is for his/her/its single individual use. Customer shall not copy, reproduce, transmit, modify, edit, create derivative works from, alter, sell, or share with others any products or parts of the Program without prior written consent or unless provided otherwise.

If Customer is also a business owner or professional in a similar industry, Customer shall not misappropriate any of Company’s Intellectual Property and proprietary information in the following manner:
Teaching Customer’s clients/customers/audience any of the information, methods, solutions, or formulae owned by Company and passing it off as Customer’s own;
Copying any of Company’s Product content and/or material for Customer’s commercial use;
Copying, publishing, transmitting, transferring, selling, creating derivative works from, reproducing, or in any way exploiting any of the Intellectual Property owned by Company in either whole or part without prior written consent.


Customer hereby acknowledges that Company is not liable for any injuries that may arise from Customer’s actions, omissions, or decisions based off Customer’s or use of this Product and knoweldge, including but not limited to: a decision to leave a job, a decision to invest in an opportunity, a decision to start a business, any of Client’s business decisions, any of Client’s financial decisions. Client hereby agrees to indemnify and hold harmless Company of any claims that may arise after use of this Product.

9- Access to this Product is currently through a third-party platform, ZOOM Company is not liable for any limitation of access to the Product caused by ZOOM


A. Amendments - We reserve the right to amend this Agreement from time to time. Any amendments must be agreed in writing and executed by both parties.
B. Headings & Severability - Headings are included for convenience purposes only and shall not affect the construction of this Agreement. If any portion of this Agreement is held to be unenforceable, it shall not affect the remaining portions of the Agreement, which shall remain in full effect. If any portion of this Agreement is held to be unenforceable, then the unenforceable portion shall be construed in compliance with applicable law in a light most favorable to the original intentions of the parties. If the unenforceable portion of the Agreement is found by a competent court of this jurisdiction to be contrary to law, then it shall be changed and interpreted to best reflect the original intentions of the parties, and all other provisions shall remain in full force and effect.
C. Entire Agreement - This Agreement reflects the entire agreement between the parties. This Agreement trumps any other existing negotiations, communications or Agreements between the parties, whether written, oral, or electronic, and is the full extent of the Agreement between the parties.
D. All Rights Reserved - All rights not expressly granted in this Agreement are reserved by us.
E. Governing Law - Company is located in the United States and is subject to the applicable laws governing the United States. The governing law for this agreement is the laws of ENGLAND. F. Arbitration - Any disputes arising under this Agreement shall first be resolved through a binding arbitration.
G. Maximum Damages - Client agrees and acknowledges that the maximum amount of damages that Client may be entitled to in any claim arising from this Agreement or Program shall not exceed the total cost of the Program.
H. Execution – Customer agrees to accept the above Agreement in its entirety when Customer selects and confirms “I agree to the Terms & Conditions” at the Product checkout page and by rendering first payment.
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Get yourself an EXCLUSIVE 1:1 call with me to plan out your next launch!


Launching doesn't HAVE to be hard! Let's sit down together for 90 minutes and plan out your entire launch plan. We'll create a custom approach to your goals, your plans and even map it out in your PM tool! I'll provide you with my in-depth launch experience (the very same experience that has made my clients have I over 1.2 million in 2021 alone!) 

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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  • 1xThe Waitlist Masterclass REPLAY$97

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The Waitlist Masterclass REPLAY$97